900 S. Broadway - Building Lobby

Elsy Studios was thrilled to reimagine the 1,290-square-foot lobby of this old Ford Model-T assembly plant on a prominent street corner in Denver, repositioning it into a welcoming entrance for a new multi-tenant office space. The industrial vernacular-style building had seen many changes over the years, and no longer provided a sense of the past hidden within its walls. We were determined to remedy this.

To create a strong sense of character and place, Elsy integrated thoughtful design elements that embraced the historic architecture. We repurposed salvaged materials from the building, including an old wooden wire spool and a floor lamp made from old elevator parts, and blended an industrial ceiling and wood beam into the design, maintaining the industrial look and feel of the 106-year-old building. The focal point of the design is the custom wall graphic, which was printed on textured wallcovering to resemble an old car blueprint – as if it were found when the assembly plant originally shut down, providing a subtle reference to the building’s original purpose as a Model-T assembly plant. 

To create a more hospitable entry and promote more effective wayfinding, Elsy strategically removed walls that felt like barriers and angled the floor tile to subtly direct people to the elevator banks. Keeping existing building materials and forms while optimizing the building’s structure allowed for seamless accommodation of its new uses and improved functionality. The result is a memorable space that captures the spirit of innovation that is so ingrained in the building’s legacy.

Project services provided by Elsy Studios include:

900 S Broadway Lobby, Elsy Studios project in Denver Colorado
900 S Broadway Lobby, Elsy Studios project in Denver Colorado900 S Broadway Lobby, Elsy Studios project in Denver Colorado900 S Broadway Lobby, Elsy Studios project in Denver Colorado900 S Broadway Lobby, Elsy Studios project in Denver Colorado900 S Broadway Lobby, Elsy Studios project in Denver Colorado

900 S. Broadway Lobby - Elsy Studios